In an age of skepticism framed by an era of disinformation, many organizations are confronted by the challenge to rebuild trust that has been shattered. Look at the scandal at Hockey Canada or the implosion of giant UK hedge fund Odey Capital Management, and you will quickly see there is no substitute for a culture of integrity. J. Richard Finlay and The Finlay Centre for Corporate and Public Governance have been writing, speaking and advising on the attributes of trusted leadership for 40 years. When crisis hits, we know a thing or two about how to rebuild trust, especially in turbulent times.